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Martha Stewart Cleans Windows for Las Vegas Keynote Speaker

  
  
  
  
  
  
Martha Stewart Cleans Windows for Las Vegas Keynote Speaker

I was cleaning the window in my office today with Martha Stewart window cleaner. I purchased it at Home Depot on a dare with myself. A dare because I could not be seen leaving Home Depot with Martha Stewart under my arm. After all one goes to the hardware store to buy tools and not to be seen with Martha Stewart. To my surprise, I was amazed at how well it cleaned the windows with no streaks.

Now I only tell you this story because I had a pre-conceived belief about Martha Stewart after all she is a chef not a window cleaner manufacturer. As I was cleaning the windows on the outside, I could almost instantly see the change but it wasn't until I came in my office and sat in my Herman Miller chair that I could see the difference. My windows were the cleanest they have ever been.

Then I thought how many times does our own vision get obscured because of pre-conceived beliefs? My vision was like my window obstructed by dirt. I had dirty thinking about Martha Stewart and not that kind of dirty thinking but the dirty thinking that almost kept me from trying the window cleaner.

Where else do I have pre-conceived beliefs that are blocking me from trying something new? What about you? Where are you saying to yourself I can't get ahead in this market. If your vision is blurred because of the years of affirming that you can't sell in this market than you won't it is like having dirty windows and not wanting to try Martha because of who she is.

Let your competition own the belief this market is bad and you try something different. You never know, success may be one clean window away. Go clean you window now.

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Comments

I love your messages!! Great blog!
Posted @ Thursday, April 08, 2010 1:03 PM by Mary Kay Horton
Thanks for the good word regarding our product. Martha
Posted @ Thursday, April 08, 2010 3:46 PM by Martha Stewart
Your window-cleaning message is like a slap to the forehead! In fact, how many of us who wear eyeglasses will put off cleaning them until the lenses are practically opaque? Thanks for the reminder that some choices are not difficult and can have tremendous benefits.
Posted @ Thursday, April 08, 2010 4:07 PM by Susan Erickson
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